Beyoncé’s French-Creole ancestry (on her mother’s side) give her ties to the slave trade and Napoleon III, who colonized Europe, North Africa, and other areas during his reign from 1852 to 1870. The Neoclassical pieces featured in the “Apeshit” visuals appear for a potent purpose. On sight, filming a video in such a famous venue is the ultimate flex-which one of your faves not named JAY-Z or Beyoncé could ever pull this off? The museum is home to some of the world's most famous works of art, including the Mona Lisa and Virgin and Child with St Anne. You don’t need an art history degree to know that the Louvre is the largest art museum in the world bringing in over 8.1 million visitors in 2017 alone.
How did the “Apeshit” video end up getting sho t in the Louvre, though? A spokesperson for The Louvre told Vulture that The Carters presented a concept that “showed a real attachment to the museum and its beloved artworks” in May of 2018. JAY and Bey’s appreciation for art-evidenced by the pair dropping $4.5 million on a Basquiat piece (Mecca, 1982) back in 2013- has even rubbed off on their daughter, Blue Ivy, who purchased a piece by Tiffanie Anderson for nearly $20,000. Let’s not forget Picasso Baby, a Christies theme song that even featured a Marina Abramović cameo in the video. Jay name-dropping Basquiats and Rothkos goes back several albums, and as their net worth increases so too does their private collection. To accompany the surprise release of their long-awaited collaborative album, Beyoncé and JAY-Z unleashed what might be a new contender for video of the year for the Pharrell-produced, “Apeshit.” You might recognize the visual’s setting.in and around several iconic works of art in the most famous museum in the world, The Louvre.Īs much as a shocking flex as that is, it’s also the logical conclusion of Bey and Jay’s longstanding love for this art shit. What up guys Frazier here for Complex News. Rest assured, nothing The Carters do is by accident.
When you dig deeper into how Bey and JAY incorporated the Louvre’s famed work in “Apeshit,” there is plenty of powerful symbolism to unpack. How did the “Apeshit” video end up getting shot in the Louvre, though? A spokesperson for The Louvre told Vulture that The Carters presented a concept that “showed a real attachment to the museum and its beloved artworks” in May of 2018.Įven if you aren’t an art historian, you’ve probably heard of the Louvre It’s the largest art museum in the world, bringing in over 8.1 million visitors in 2017 alone. JAY and Bey’s appreciation for art-evidenced by the pair dropping $4.5 million on a Basquiat piece ( Mecca, 1982) back in 2013-has even rubbed off on their daughter, Blue Ivy, who purchased a piece by Tiffanie Anderson for nearly $20,000. Holy Grail single “Picasso Baby,” a song about his growing love for art, into a performance art piece alongside Serbian performance artist Marina Abramović. I can't wait to give this shit to my children Two years later, that shit worth two millionįew years later, that shit worth eight million Hell, on 2017’s “The Story of O.J.,” Hov spoke on how the artwork he’s purchased has increased in worth over the last few years, dividends that he plans on passing down to his children. The longevity of their success as artists has made the two of them incredibly wealthy, which has resulted in the pair moving in different, more refined circles-circles that include fellow artists like Swizz Beatz, who can drop a couple mill on a piece of art, for example. To accompany the surprise release of their long-awaited collaborative album, Everything Is Love, Beyoncé and JAY-Z (or, The Carters) unleashed a powerful visual for one of the Pharrell-produced tracks, “Apeshit,” which was shot at the Louvre in Paris.Įven without a visual reference, the lyrics to “Apeshit” read as a testament to black excellence as artists, both Bey and JAY have made crowds go “apeshit” the world over, both via their releases and during their live shows.
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